Borrowers now ask AI who to trust. Today the answer is a portal.
We make lenders the name that comes back when someone searches for a mortgage in your market — in Google, in ChatGPT, and in AI Overviews — then turn that visibility into booked borrower appointments.
2 minutes to book. See how we can grow your revenue — a custom growth plan built around your market, on your first call.
Get a number before you get a proposal
Three calculators that run in your browser. No email required, no results held back.
- A score across five capability areas
- The next three moves for your score
- Two minutes, no email gate
- Revenue projection from your own numbers
- Assumptions shown, so you can argue with them
- Downloadable summary
- Scored across six stages of the journey
- Names your weakest stage first
- Fixes ordered by effort
Everything runs client-side. We never see your inputs unless you ask us to look at the result.
Three things we do, in the order we do them
Get found, get chosen, get booked. We start wherever your biggest leak is, because sending more traffic to a site that does not convert only costs you more.
- Google My Business optimization
- Local keyword targeting
- Answer Engine Optimization (AEO)
- Citation building & NAP consistency
- Geographic and intent-based targeting
- Google Ads & Facebook campaigns
- A/B tested ad creative
- High-converting landing pages
- Lead capture optimization
- AI sales journeys
- Customer acquisition framework
Who we work with
Three industries, chosen because we have results in all three and because they share the same problem: a national aggregator sits between them and their own local buyers.
- Loan officer and branch pages that rank
- Speed-to-lead on inbound applications
- Copy written around trigger-term rules
Future Home Loans: 2× lead rate in one week.
- Neighborhood pages built to outrank portals
- Google Business Profile for every agent
- Routing so leads reach an agent in minutes
Expert Home Advisors: top three for 27 local keywords, above Zillow.
- Attribution from first click to funded account
- Content that clears compliance review
- Search targeting by asset level, not headcount
North Avenue Capital: $750M in prospect demand identified.
Three clients, three numbers
Named clients, stated windows, and a page explaining how each figure was measured.
“We now outrank Zillow and Realtor.com in our market, and our agents are far more effective at setting appointments.”
— Expert Home Advisors
Form submissions doubled the week we shipped the page-speed fix. Over the full program, lead volume kept climbing while cost per lead held steady.
Read what we changed“Alex and Digital Optimus leveraged big data to help us identify and acquire new clients by creating actionable insight into new deals, to the tune of over $750 million of prospect demand within a nine-month period.”
— CEO, North Avenue Capital
Every figure above comes from client reporting over the stated window. How we measure results
Meet Alex
Founder, Digital Optimus
“Alex and Digital Optimus leveraged big data to help us identify and acquire new clients by creating actionable insight into new deals, to the tune of over $750 million of prospect demand within a nine-month period.”
— CEO, North Avenue Capital
Why I started this
I spent years watching lenders and agents buy the same retainer: a monthly report, a content calendar, and no honest answer to the only question that matters, which is whether any of it produced a closing.
So Digital Optimus runs the other way around. We instrument first, find the one constraint that is holding everything back, and fix that before we sell anything bigger. With Future Home Loans the constraint was page speed, and finding it was worth more than a year of content would have been.
How the work goes
We find the constraint
Your market, your competitors, and your own funnel, measured before anyone proposes a budget
We fix the cheapest thing first
The order is set by expected return, not by what is easiest to bill for
We scale only what proved out
If a channel does not produce booked business in 90 days, we stop paying for it
What runs underneath: SE Ranking for rank and competitor tracking, Google Search Console for query data, and our own pipelines joining those to your CRM so every claim on this site traces back to a row in a database.
Markets we know firsthand
We are based in Jacksonville and have run campaigns across Florida's three largest metros. We work with clients elsewhere too, we just will not pretend to know your neighborhoods before we have looked at them.
Somewhere else? Tell us the metro and we will scan it. Request your Custom Growth Strategy →
Questions people ask before they hire us
Including the ones agencies usually avoid answering in public.
What does an engagement cost?
Most engagements run between $4,500 and $13,000 a month, depending on how many markets you compete in and how much of the funnel we run. There is no setup fee and no separate reporting charge. If your budget is under $2,000 a month you will get more out of doing the work yourself, and the free Custom Growth Strategy call will tell you where to start.
How long before anything changes?
Technical and conversion fixes show up fastest. Future Home Loans doubled its lead rate the week we shipped a page-speed fix. Local rankings move on a slower clock: expect movement in Google Business Profile and local pack results inside 30 to 60 days, and meaningful organic lead growth between month three and month six. Anyone promising first-page rankings in two weeks is selling you a report, not a result.
What do I get on the free Custom Growth Strategy call?
A custom growth plan built around your market, on your first call. We walk through three things: a live analysis of your rankings, competitors, and AI visibility; a prioritized action plan ordered by expected return; and clear pricing and timelines if we are the right fit. Twenty minutes, no pitch deck. If you would rather read than talk, the Market Blueprint is a 15-page breakdown of your market, sent within one business day.
We already have an agency. Why would we switch?
Most of the time you should not. Bring us the last three months of your agency reporting and we will tell you whether the work is sound. Where agencies usually fall short is the join between spend and revenue: they can report clicks and rankings but cannot say which channel produced a funded loan or a signed listing. If your current reporting stops at traffic, that is the gap worth talking about.
Can you actually outrank Zillow and the rate-table sites?
For the searches that matter, yes, and we have done it. Expert Home Advisors holds the top three positions for 27 local keywords above Zillow and Realtor.com in its own market. You will not beat an aggregator on generic national terms, and you should not try. You beat them on neighborhood, product, and intent searches where a local answer is genuinely the better answer, and those are the searches that convert anyway.
Do you understand mortgage and financial advertising rules?
Yes. We write around Reg N and the MAP Rule, treat trigger terms under Reg Z as triggering the full disclosure set rather than a footnote, and keep NMLS identification on every page and profile that needs it. For advisory firms, everything we produce goes to your compliance reviewer before it goes live, and we build the review step into the calendar instead of pretending it will not slow anything down.
How do you count a lead?
We do not report on traffic or rankings as if they were outcomes. A lead is a form submission or a tracked phone call from someone in your service area who asked about a product you sell. An appointment is a booked slot on a calendar. Those definitions get written into your reporting on day one, so nobody argues about the denominator in month four.
Do you require a long contract?
Ninety days, then month to month. Ninety days is how long the slower work needs to show a signal, so shorter than that and we would be setting you up to cancel before the results arrive. After that, if we are not earning the retainer you should be able to leave without a phone call about it. You own every account, property, and asset we build, and we hand over credentials on request.
What do you need from us?
Access to your analytics, ad accounts, Google Business Profile, and CRM, plus roughly one hour a month from someone who can approve copy. Sales and closing data is the one thing we will keep asking for, because without it we are optimizing toward leads instead of revenue, and those two goals stop agreeing with each other surprisingly fast.
What happens if it does not work?
We review at 90 days against the definitions we set on day one. If we have not moved the metrics we said we would, we either keep working at no additional cost until we do or we part ways, and you keep everything we built. That decision is yours, not ours. If you want to talk it through first, call (904) 587-4736 and you will get the founder.
See how we can grow your revenue
Book a free strategy call and walk away with a custom growth plan built around your market — market analysis, action plan, and pricing, on your first call.
Market Analysis
We analyze your site, your industry, and your competitors to show you the opportunities.
Action Plan
Get a detailed execution plan for how we can achieve your goals.
Quote
We give you detailed pricing on how much it will cost and timelines.
Prefer a written report? The Market Blueprint covers the same ground — a 15-page breakdown of your market, back within one business day, no call required.
Free. No pitch deck.